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Young men, affluent tend to scan QR codes most often


by Greg LaRose, Editor
August 23rd, 2011

You've seen them in magazines, billboards, maybe even at the bus stop - small black and white boxes that look like a scrambled stamp.

They're called QR codes, short for Quick Response. And chances are if you're a young man who's making more than $100,000 a year, you're using them.

That's according to a survey from comScore Inc., a Reston, Va., company that keeps track of the digital world.

Each QR image is a specific matrix bar code smartphone users can read by taking a picture of it. Think of the grocery cashier that scans the UPC bars when you check out - but more sophisticated.

A comScore study found there were 14 million QR code scans in June. The company surveyed more than 14,000 people who scanned a QR code in June and reports the following findings:

- more than 60 percent of those who scanned QR codes were male;

- more than half were between the age of 18 and 35; and

- the greatest percentage, 36.1 percent, had household incomes of $100,000 or more.

ComScore also examined where the codes were scanned. Magazines and printed publications were the choice almost half the time, with product packaging next at 35 percent, followed by websites (27 percent) and posters (23 percent).

One bit of critical information the survey did not report was what the smartphone users were scanning - a product, service, free promotion, video, etc. A spokeswoman for comScore said that information wasn't obtained in the survey.

For more on the comScore survey, click here.

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