The Playbook

          Front Office

                    Contact Us

          Secure Login

Baseball's Endorsement All-Stars: Who Comes Out Swinging?


July 11, 2011

In a showdown where rivals become teammates, which team is the most marketable at this year's MLB All-Star game? A look at the Nielsen/E-Poll N-Scores of the American League versus National League starters revealed the American League comes out swinging with a score of 97 compared to 78.

"The All-Star roster went through some significant changes, losing major stars including Derek Jeter. On the heels of his 3,000th career hit, Jeter is a powerhouse brand, with an N-Score of 165, just shy of the combined scores for the All-Star starters," said Stephen Master, VP Nielsen Sports. "With Jeter out of the equation, the playing field has slightly leveled out."

The N-Score evaluates name, image awareness, appeal and attributes such as sincerity, approachability, experience and influence to determine a player's endorsement potential.

  American League All-Stars*  
  Pos Player Team N-Score  
  C Alex Avila Tigers N/A  
  1B Adrian Gonzalez Red Sox 11  
  2B Robinson Cano Yankees 23  
  3B Adrian Beltre Rangers N/A  
  SS Asdrubal Cabrera Indians N/A  
  OF Jose Bautista Blue Jays 7  
  OF Curtis Granderson Yankees 16  
  OF Josh Hamilton Rangers 40  
  TEAM TOTAL   97  
  Source: Nielsen / E-Poll N-Score
*Excludes starting pitchers

  National League All-Stars*  
  Pos Player Team N-Score  
  C Brian McCann Braves 11  
  1B Prince Fielder Brewers 9  
  2B Rickie Weeks Brewers 4  
  3B Scott Rolen Reds 12  
  SS Troy Tulowitzki Rockies 12  
  OF Ryan Braun Brewers 16  
  OF Lance Berkman Cardinals N/A  
  OF Matt Kemp Dodgers 14  
  TEAM TOTAL   78  
  Source: Nielsen / E-Poll N-Score
*Excludes starting pitchers

Using the combined research expertise of Nielsen and E-Poll Market Research, N-Score is an in-depth look at a sports figure's overall endorsement potential, factoring in the attributes and demographic measures that align brands with endorsers. E-Poll maintains a national online panel of 250,000 people age 13 and up. Each individual N-Score National survey is administered to 1,100 people within that panel via the Internet. The sample is representative of the general population based on gender, income, age, and education.

 Follow us on Twitter Google+   © 2010-2021 QR Game Plan, LLC   ¦   Contact   ¦   Privacy